Pay for emails you send, not contacts you keep
If your email tool prices by how many contacts you store, every signup raises your bill, even the people you never email. Pricing by emails sent flips that: you pay for what you send, and your list can grow as large as it likes.
How per-contact pricing works
Many email marketing tools set your monthly price by the number of contacts in your account. Cross a contact tier and the price steps up, whether or not you emailed anyone that month.
That model charges you for three groups of people you are not actually paying to reach:
- new signups you have not started emailing yet
- contacts you deliberately hold back, like a list you only email twice a year
- people who stopped engaging long ago but are still on the list
The result is a quiet pressure to delete contacts to stay under a tier, which is the opposite of what a growing list should feel like.
How pricing by emails sent works
You pick a plan by how many emails you send in a month. Contacts are never counted or charged for. These are the marketing plans on Email Digit today:
| Plan | Price | Emails a month | Contacts |
|---|---|---|---|
| Lite | $7 | 5,000 | Unlimited |
| Starter | $29 | 50,000 | Unlimited |
| Pro | $99 | 200,000 | Unlimited |
| Business | $299 | 500,000 | Unlimited |
Every paid plan starts with a 14-day trial. Card required, cancel any time. Prices are in USD; the pricing page is always the current source.
How to compare the two honestly
A per-contact plan and a per-send plan only look comparable once you translate both into the same unit. Work it out from your own numbers:
- Count what you send, not what you store. Multiply the size of the audience you actually email by how many campaigns you send in a typical month.
- Use your busiest month. If you send more around launches or holidays, size the plan for that month, not the average.
- Compare the price for that volume. On a per-send plan, that is the plan your busiest month fits in. On a per-contact plan, it is the tier your whole list falls in, including everyone you did not email.
For example: a list of 12,000 contacts where you email 8,000 engaged people four times a month is 32,000 emails. That fits the 50,000 emails on Starter, and the other 4,000 contacts cost nothing to keep.
What happens when you send more than your plan
You hit a soft wall, not a surprise bill. We warn you at 80% and 90% of your monthly emails. If you reach the limit, marketing sends pause until the meter resets, you move up a plan, or we raise it for you. We never move you into a bigger plan automatically.
When per-contact pricing is the better deal
If you email every contact many times a week, a per-send plan grows with that volume, and a flat per-contact price can come out cheaper. Run the comparison above with your real numbers before you switch. The point is not that one model is always cheaper. It is that you should pay for the work your email tool does, not for the size of your address book.