Your new account's daily sending limit, and how it rises
A new Email Digit account can send to 200 recipients a day across all of its email. It rises to 1,000 a day, then 5,000, as it shows clean sending, and beyond that a person on our team reviews it. Mail over the day’s allowance is held and resumes after the allowance resets. Nothing is dropped.
Why a shared sending service starts you small
When you send through a service rather than your own mail servers, you share part of your reputation with everyone else who sends through it. Mailbox providers watch the domain in your From: address, but they also watch the infrastructure the mail comes from. One new account that blasts a bought list can make delivery worse for every other sender on the same service, including the ones who did everything right.
There are two ways to defend against that. One is to make signing up harder, which costs every honest customer time and barely slows down a spammer, who will try again. The other is to limit what a brand new account can send until it has shown how it sends. A legitimate sender grows past the limit within days. A spammer needs volume on day one, so a small first allowance makes the account useless to them.
The ladder
The allowance climbs on evidence, not on time:
| Daily recipients | How you reach the next step |
|---|---|
| 200 | Verify a sending domain, and send 100 messages with complaints under 0.1% and bounces under 2%. |
| 1,000 | Send 1,000 messages at those same rates, with your first send at least 3 days behind you. |
| 5,000 | Ask us to lift it. A person reviews your sending and moves you to your plan’s own limit. |
| Your plan’s limit | The top of the ladder. The daily allowance stops limiting you; your plan’s monthly email count and any domain warm-up still apply. |
The last step is never automatic. Every step below it is. Complaint and bounce rates are measured over the last 30 days, and the allowance is worked out fresh each time, so if those rates climb above the thresholds, the allowance falls back until they recover. It is a measure of how you are sending now, not a badge you keep.
What counts toward it
The allowance covers all of your mail together:
- campaigns,
- sequences,
- automations, and
- transactional email sent with a live key.
Test-mode sends deliver nothing and do not count. The day resets at midnight UTC. Your workspace settings show the allowance as a running count, for example “Sending allowance: 140 of 200 today”, along with what raises it next. When it rises, you get a notification in the dashboard. Owners and admins see an Ask us to lift it option for the step that needs a review.
When you reach the day’s allowance
The rest is held, not dropped. A campaign that is bigger than what is left of today’s allowance sends what fits, then picks up where it stopped after the allowance resets. You do not need to resend anything or split the list yourself.
The account allowance is one of several limits, and whichever is tightest on a given day applies:
- The account allowance described here, across all your mail.
- Warm-up, which limits campaign sends while your sending history is new. It starts lower, at 50 campaign recipients a day, is tracked for the account as a whole, and climbs on healthy days rather than the calendar. It works differently in one respect: campaign recipients held back by warm-up are shown on their own line in the composer and left out of that send, not resumed, so reach them with a later send. See How to warm up a new sending domain.
- Your plan’s monthly email count.
How to climb quickly, honestly
- Verify your sending domain first. Nothing above 200 a day is possible without it, however clean your sending is.
- Send to people who asked for it. Recent signups and customers rarely complain or bounce. An old export from a previous tool is where both come from.
- Clean the list before the first send. Remove addresses that bounced on your old platform and people who unsubscribed there. Importing them as sendable is how a new account starts with a high bounce rate.
- Send steadily. The step to 5,000 needs both volume and a few days of history.
Common questions
- Does a higher plan start higher? No. The first three steps are the same on every plan. Your plan decides where the top of the ladder is, not where the bottom is.
- Does the allowance count emails or people? Recipients: a campaign to 150 people uses 150 of the day’s allowance.
- Can transactional email be held? Yes. Receipts and password resets count toward the same allowance, so plan big campaigns in the early days with that in mind.
What the limit is not
It is not a judgement of your list, and it is not tied to price. It is the cost of sharing a good reputation with strangers, and the same rule protects your mail from the next new account that is less careful than you.
For how Email Digit handles the rest of the authentication and reputation work, see deliverability.